Advisory & Asset Management Services

Purple Rock Partners provides tailored advisory solutions to real estate investors, developers, and operators. We help clients evaluate potential acquisitions and JV partnership structures, facilitate transactions through capital raising and debt advisory, and enhance performance of their portfolios through active asset management strategies and guidance through capital programs and leasing negotiations. We have a particular specialty in working with, and advising, family office investors, oftentimes building and executing business plans around their entire real estate portfolios.

Our services include:

  • Purple Rock Partners can function as an extension of the acquisitions team through providing recommendations and analysis for potential JV structures, facilitating negotiations with partners and sellers, and offering broader due diligence support throughout the acquisitions process. Additionally, we can evaluate highest and best use for development, assess the market positioning of an opportunity, and provide project management support during pre-development.

  • We can bolster your capital raising efforts, ranging from utilizing our extensive network for partner identification and selection to assisting with offering memorandums. Moreover, through our debt advisory, we can help your team assess debt options and structuring.

    Additionally, Purple Rock is an approved correspondent HUD lender for multifamily and healthcare properties, and will both underwrite and source debt opportunities across the capital stack.

  • With our experience in leasing and asset management, we can optimize portfolio and asset performance through managing lease negotiations, supporting repositioning and other capital projects, and identifying priorities for improvements or dispositions.

    Additionally, Purple Rock is experienced in building out comprehensive amenity and hospitality programs, from conception through boots-on-the-ground implementation.

  • Having built and led coworking and flex office platforms such as Studio by Tishman Speyer, we can assess your firm’s current flex office plans and negotiate accretive third party opportunities for your portfolio, or build a flex office program from scratch and oversee its implementation and operations.